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PATAGONIA – The Ethical Blueprint

The history of Patagonia starts with its founder, Yvon Chouinard. Born & bred in Maine (USA) and a passionate mountaineer, Yvon found out first-hand how poor quality affects your performance. The very first prototype was made in 1957 – an evolution of the iron piton and, after teaming up with Tom Frost (aeronautic engineer & professional climber) the brand became a leader in mountain hardware.

Pioneering climbing materials, Patagonia was the first brand to produce aluminium pitons – creating a revolutionary anchor system. After huge initial success, Yvon Chouinard decided to start making the world’s very first line of ethical clothing for men & women – crafted exclusively for climbers.

Today, Patagonia has become an industry leader in sustainable development – ensuring the highest working conditions and pay that helps to support a positive & ethical chain of manufacture.

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SPORT &
ETHICAL LIFESTYLE

A brand founded on a bedrock of extreme sports, Patagonia works tirelessly to find the ultimate balance between comfort, endurance and sustainable design. Innovating signature materials that improve breathability and ensure the highest performance features, the brand’s garments also incorporate recycled fabrics like cotton or polyester: soft to the touch, Patagonia products don’t affect your skin and keep you cool when you need it most. In their collections, you can find natural fibres like hemp or animal products sourced from old duvets & pillows.
A sustainable alternative, natural fibres are biodegradable, hypoallergenic, breathable, soft and more resistant to environmental pollutants than traditional fabrics. Ensuring each piece improves your on-road safety, reflective logo branding elevates urban versatility, too.

With a strong innovative spirit, the brand is ultra-performing and unmatched in its technical direction.

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ENVIRONMENTAL VALUES.

Patagonia’s success lies in its passion for nature. It’s industry-leading approach to economic, social and environmental issues have been replicated across the slow fashion community – considered the blueprint to follow. Customers look to Patagonia, not just for its high-quality garments, but also for its proud ecological conscious – with more than 20% of its customers purchasing Patagonia for its ethical, sustainable & innovative Fair Trade products.

The brand takes total responsibility for each item they produce – from its creation to its reuse. Partnering with Common Thread, they offer customers the chance to donate their used clothes back to the brand and give them a second life. Teaming up with eBay, you can also buy second-hand Patagonia items to reduce environmental impact. Lowering the brand’s carbon footprint is at the heart of the Patagonia leitmotiv, motivating global change across 4 environmental principles.

Lowering the brand’s carbon footprint is at the heart of the Patagonia leitmotiv, motivating global change across 4 environmental principles. .

WORN WEAR: BETTER THAN NEW

- Reduce & rewear: -

The main objective of Patagonia is to manufacture products with an uncompromised approach to quality & items that are made for life. To reduce its environmental impact drastically, the brand encourages its customers to repair instead of re-buy. The aim behind the Worn Wear® program is to help increase the life of your favourite Patagonia pieces. Made up of 45 employees – experts in sewing, work full time to repair clothes and offer free tutorials on how to do it at home.

MATERIALS & TECHNOLOGY

- Recycle and research: -

The brand is on a constant mission to improve the quality of its clothing, accessories and luggage. A strong working relationship with its suppliers allows exclusive access to the latest materials and innovation. With a strong ecological conscious, products use recycled materials wherever possible as part of their PCR program.

RESOURCE MANAGEMENT

- Re-imagining manufacturing and consumer spending -

Reducing environmental impact is an ongoing goal. Each manufacturing process and fabric undergoes extensive analysis – integrating recycled fibres wherever possible. The facts prove it’s a step in the right direction: In 12 years the brand has amassed 45 tonnes of fabric destined for landfill and successfully reused 35 tonnes. Managing the infrastructure is just as important as the choice of materials they use, collaborating with scientists and engineers to rethink garment construction, energy output, water usage, delivery – and even the local transport their employees use! From the factory floor to the final wear, Patagonia follows its brand logic to the letter – helping to preserve natural resources and educate its consumers on today’s current climate crisis.

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ORIGINAL DESIGNS

For Patagonia, the buck doesn’t stop at cool apparel. For more than 40 years, the company has focused on performance-minded design with a low carbon footprint. Celebrated for its authentic vision, its innovative fabrics and its universal values, Patagonia continues to be contemporary and style-conscious in 2019. You can spot the brand’s iconic mountain logo across the world – from NYC’s time square to the Mojave desert – and everywhere in between. An iconic label with its own look – Patagonia proves sometimes the simplest answer is the right one! Pioneers of ‘chilled-out vintage vibes’, their casual silhouettes and discreet technical features offer enduring style that’s made to last – whatever the season and wherever the adventure leads,

“We can’t control whether or not our brand is deemed cool or uncool, and we really don’t care, That’s exactly what makes Patagonia a label on fire." *

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EVERYDAY SUSTAINABILITY

Patagonia’s ethical values don’t stop at the supply chain, each employee has to embody the beliefs of the brand in order to help Patagonia grow – offering opportunities for in-house innovation – brand-wide. Encouraging light bulb moments and supporting each member of staff, Patagonia believes whole-heartedly in the power of the cloud & community spirit. Ensuring work is a place you want to be, the brand has an exemplary flexi-work schedule, allowing staff to choose their office hours and take full advantage of their environment. Patagonia only hires people with a passion for the environment and a love for the great outdoors – ensuring all employees are united in the brand’s core values. Patagonia stands for: Repair – Reflect - Inspire other industries - take care of your own – democratic participation

Whether you’re off to scale El Capitan or just add a technical touch to your streetwear separates, Patagonia offers a distinctly cool edge to any outfit thanks to its functional focus and off-kilter colours.

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PATAGONIA – The Ethical Blueprint

SPORT & ETHICAL LIFESTYLE

ENVIRONMENTAL VALUES.

WORN WEAR: BETTER THAN NEW

MATERIALS & TECHNOLOGY

RESOURCE MANAGEMENT

ORIGINAL DESIGNS

EVERYDAY SUSTAINABILITY

SPORT &
ETHICAL LIFESTYLE