Since 2005, the IRO brand imagined by Arik and Laurent Bitton has never stopped offering collections with a rock spirit, combining comfort and the quality of luxury pieces. The multiple inspirations of the designers make IRO a cosmopolitan brand linking European, Asian and American trends.
IRO Paris for Women
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Iro offers you refined creations that will structure your silhouette. The brand with rock and trendy collections is committed to highlighting the femininity of women.
IRO exudes the strong image of affordable luxury with high demands on finishes and choice of textiles. Thus the strength of the brand is its accurate observation of today's urban woman, allowing the creation of a wardrobe that is perfectly suited to a freer and more assertive generation.