Faced with continuing austerity on every level, Christophe Lépine and Thomas Giorgetti – childhood friends reunited 20 years later at Nike – decided to build a brand with strong ethical values and civic responsibility at its core. After years of research and development, 2009 saw the Bleu de Paname brand launch – a trusted menswear brand with a proud 100% Made in France philosophy.
Inspired by the Parisian portmanteau, the two designers have always followed grassroots style – which naturally led to their distinctive workwear edge. A style leader with a predictive fashion footprint, Thomas and Christophe’s flair for street style has always been married with urban culture –
in particular, graffiti. With a distinctive focus nurtured at one of the world’s most iconic sportswear
brands, their premier collections leaned heavily on vintage nostalgia and a predilection for one fabric
in particular – denim. A humble twill with endless style potential, the team set to work reinterpreting
its hardworking heritage into a range of diverse pieces and revisited basics.
Revered for the brand’s practical attitude to contemporary styling, Bleu de Paname is distinguished by its clear aesthetics and expert craftsmanship – reflected in every high quality separate. Battling to keep production in France, Christophe and Thomas also strived to keep each piece affordable, too – sourcing high-quality fabrics and forging relationships with some of the most established ateliers, artisans that also work with international ‘Maisons de Luxe’ like Chanel and Hermès. These close connections led to luxury interest – and offers snowballed to showcase in some of Paris’s most exclusive boutiques.
Yet, season after season, the eponymous brand continues to deliver for every budget – crafting collections that speak to an eclecticism and style de vie intrinsic to Parisian dressing. Offering a range of avant-garde pieces with a precise approach to detailing, Bleu de Paname has collaborated with prestigious design houses like Japanese Comme des Garçons, Hong Kong concept store CLOT and legendary French rapper Oxmo Puccino. With their first womenswear capsule collection announced, the brand continues to combine its cultural connections with a timeless sense of style.
Soon to celebrate its 10 year anniversary, Bleu de Paname is growing in style and influence, developing signature accessories and a prêt-à-porter range. Revealing their latest AW18 collection with a selection of characteristic styles, this season sees streetwear and workwear combine, celebrated via the finest fabrics, practical silhouettes and interchangeable separates that are always open to interpretation.