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Why we love it ?
L'Exception is proud to welcome Les Prairies de Paris among its designers. The brand of Laetitia Ivanez reinvents the style of the chic and fashion Parisian girl since 15 years.
Laetitia Ivanez comes from the city of Marseille in the South of France, city thanks to which she kept a strong sense of colors. Her father Louis Ivanez worked clothes in gaze that he hand-tainted and left to dry under the Mediterranean sun. As they arrived in Paris, they launched Les Prairies de Paris. Laetitia helps her father in his work, while taking courses at Le Cours Florent, dreaming of a career in the cinema. When her father passed out in 1995, she took over the brand, making it the success that it is today. She opens a first shop in St Germain, corners in the Parisian department store and distributes her collections in the most trendy shops in the world. In 2007, she opens her flagship on rue Debelleyme in Paris: an art gallery as much as a shop, the ground floor is used for exhibitions and parties, while the collections are shown on the sublevel.