Since 2005, the IRO brand imagined by Arik and Laurent Bitton has never stopped offering collections with a rock spirit, combining comfort and the quality of luxury pieces. The multiple inspirations of the designers make IRO a cosmopolitan brand linking European, Asian and American trends.

IRO exudes the strong image of affordable luxury with high demands on finishes and choice of textiles. Thus the strength of the brand is its accurate observation of today's urban woman, allowing the creation of a wardrobe that is perfectly suited to a freer and more assertive generation.

In each new collection, you will find the pieces that have become the cult of IRO Paris. The leather perfecto, the glitter bomber, the destroy t-shirt are the must-haves of the women's wardrobe according to Laurent and Arik Bitton.