Jean Touitou founded the A.P.C. brand in 1987. Initially specialising in raw denim, the brand quickly diversified to offer a complete wardrobe for both men and women. The designer creates casual and comfortable pieces with a chic look.

The acronym A.P.C means Atelier de Production et de Création, which confirms Jean Touitou's desire to enhance the value of creation and to be attentive to the production of clothing. According to him, without creation, a garment remains without soul.

The A.P.C. cloakroom offers timeless and basic pieces, which you should have in your dressing room. These quality pieces make this brand an essential to wear, for its return to the essential, both reassuring and effective.