Soi imagines colorful and offbeat prints and creates collections of simply-cut, easy-to-wear silk women’s clothing. Our prints reveal charming and unexpected tales, which we call our Print Stories™, springing from an overflowing imagination. Our ready-to-wear collections are really stories-to-wear. TELL ME A STORY At Soi, we tell stories that give a meaning to each item of clothing. Designer Julia finds inspiration for her prints in the world around her, which she re-imagines in her own distinctive way. She understands the essence of today and lets our every-day environment feed her creativity. PLAY WITH COLOR! At Soi, the world is neither standardized nor monochrome; life is a Technicolor dream! Julia’s flair for colors is displayed in her skillful and daring juxtaposition of shades. WHAT DO YOU SEE? At Soi, we mischievously play with your senses to reveal unexpected interpretations. Julia works around the concepts of viewpoint and perspective. With her keen sense of observation and detail, she enjoys juggling with the visual perception of shapes and patterns. Her prints may be read in more than one way; in close-up or at a distance, you will not see the same thing.