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Icebreaker: a pledge of performance to serve you and our planet It was in 1994, when he was only 24 years old, that Jeremy Moon, founder of Icebreaker crossed paths with a breeder of merino sheep. From that chance but powerful encounter, integrating natural solutions into technical clothing became an obsession for him. At the time, synthetic fiber was everywhere, no one considered using wool. And yet more than twenty years later icebreaker pieces are available in over 40 countries, still with the same philosophy "taking a natural fiber intended to keep an animal alive, the merino sheep, and turning it into a natural system of high-performance clothing to keep humans alive in nature." For the impatient find without further delay the collection Icebreaker online here.
If you're loyal to L'Exception you'll already suspect that the Icebreaker brand fits in perfectly with our Smart Choice philosophy (read more about it here). Indeed Icebreaker showstransparency, offers sustainable pieces for both humanity and the planet. By presenting these pieces to you we commit together to drastically reduce the use of petrochemical fibers. Know that Icebreaker was the first company in the world to develop long-term relationships with merino sheep farmers. Who, in turn, are committed to a strict animal health code, which even applies to the sheepdogs on their farm.On the sourcing side, Icebreaker ensures its transparency by developing a business based on direct, long-term relationships. They know exactly where the garments are produced and do not use any middlemen, they consider themselves responsible for their entire ecosystem.91 he fabrics used are from natural fibers; only 9% are artificial.
Why?
To make their full layering system possible, they sometimes combine merino wool with other fibers. The synthetic fibers are not there to lower the price of the textile, nor are they there to ward off potential defects in the wool. They are there to improve the functionality of merino wool and find new uses for it.
What are the differences with other competing garments?
Simplicity and elegance: the best way to keep a garment from going out of style.Longevity: the antithesis of fast fashion, the goal is to create garments that will stay with you for many seasons, thanks to their performance.Polyvalence: the garments can be used in many contexts: they adapt to your life and style, in the mountains, in the city and at home.Utility: that meets the needs of your body when it is active.Natural: pioneers of natural performance, born in the land of merino sheep, which has led the brand to remain at the forefront, always innovating and creating from what nature provides.Sustainability: the willingness to use only what we need, nothing more. We need to protect the planet, being careful not to deplete its precious natural resources and thinking wisely every step of the way.It has taken Icebreaker 25 years dedicated to building an ethical and sustainable business. We all have a role to play in preserving our beloved planet to ensure that we leave future generations an Earth that can still offer them its most precious resources. If, like us, the values of the Icebreaker brand speak to you and animate you we let you discover their collection online here.