Take things back a few years and the idea of turning up to a fashion-forward event in a pair of jogging
bottoms and trainers seemed like social suicide. Today, the shell suit has become an au courant classic
– and trainers an established must-have. A recent poll uncovered that 79% of the French public wear
trainers for everyday use. Available in a plethora of heritage models like that of
with re-edits from New Balance, the humble runner has become a semaphore for a generation. Styled
from top to toe with a hoodie or for more formal occasions with a smart suit, trainers no longer seem out
of place in any situation, adopted by fashion purists and Maisons de Mode alike.
Each season sees a new interpretation on gym wear and streetwear, blurring the lines between style and
substance to create collections with a strong activewear initiative. Adapted with heels, sweatpants from
are tipped to be the next mom jean and Lululemon leggings - once resigned to yoga
studios, have taken over the street. But it’s not just about cosy classics, Gucci showcased a range of
hiking boots at their most recent show, which is predicted to be the start of an ‘into the wild’ style take
over for AW18. Getting ahead of the trend curve, many are looking to iconic models from Karhu and
Timberland for a precursor look that’s primed and ready for the athleisure evolution.