Au Natural advocates a pared-down approach to underwear, advocating investment in a few high-quality pieces that endure over time, promoting confidence in everyday wear. Au Natural's merino wool underwear simplifies the contents of the drawer with its exceptional versatility and natural benefits. Combining style, comfort and practicality, they guarantee a sense of well-being in a variety of activities, from the office to the gym.


After surveying a large number of women, Au Natural's founders, sisters Christina Vilicich, Erika Sliwak and Rebecca Sliwak, realized that standard underwear options aren't designed to offer both comfort and versatility. This is where merino wool comes in as a high-performance natural fiber. By harnessing the soft, versatile properties of merino wool, Au Natural transforms its approach to women and their V-needs: breathability, odor resistance, temperature regulation.


Leveraging the inherent advantages of wool fiber, such as breathability, durability and odor resistance, Au Natural has partnered with The Woolmark Company to create merino wool underwear that provides continuous all-day comfort for a variety of activities. This collaboration between Au Natural and The Woolmark Company has resulted in underwear that represents the pinnacle of comfort and technology in lingerie design.