Focus on the overseas brand M.C Overalls



Let's take a look at these workwear pieces that bear the symbol of a landscape where the old meets the new, representative of the creative freedom and liberating gestures of the contemporary craftsman and graffiti artist.

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What is the history of the M.C Overalls brand?

The story begins when Morris, a self-taught tailor set up his workshop in East London in 1908 and named it M.COOPER OVERALLS, M.C. being the acronym for Morris CooperLithuanian by birth, Morris specialized in durable uniforms for working men and women; sailor suits (denim jackets and pants) and of course overalls, ranging from butcher's aprons to carpenter's bibs. All the imagination is in these useful everyday trades, representative of the simplicity of the cut and the strength of the garment's material.



TODAY: the made-in-England brand is one of the oldest workwear brands in the UK. While staying true to its workwear heritage, it is modernizing its approach to fit the current times. Its goal is clear: classic, hard-wearing, basic workwear for every day, reviving its original philosophy of making "durable uniforms for today's workers."
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Building on a rich heritage, M.C.Overalls' designs are inspired by their archives, reinvented for modern creativity. Today, they appeal to all those with an entrepreneurial spirit, craftsmen and creatives who appreciate courage, determination and hard work.

M.C Overalls has true old-school craftsmanship in workwear but knows how to renew itself by offering partnerships with brands and people who share the same values as they do. By combining their heritage with the present, they boast a strong and loyal community. Their mission statement, "We work hard" is a literal interpretation of the product offered, which is a blank canvas for self-expression. Their heritage of workwear is found first and foremost in how they stay true to the lessons of the past, showcasing garments that are tough, durable and versatile.

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M.C. Overalls is gender neutral. As a brand, it defines itself by its mindset, not its gender. which is why you can find their unisex overalls with us.

The brand's current designer's desire is to build a true community around the world.
He does not have and does not want a communication based on influencers, it does not interest him. He prefers to provide M.C. Overalls with his own Instagram account, so that the brand's supporters can find what interests them on a single account. A search for simplicity to be as close as possible to the brand's fans.